So while you may want to use Pinterest to share your best organic smoothie recipes or to gather ideas for decorating your baby’s room, try to stay away from creating boards that focus only what you are personally interested in. The goal is to provide relevant content so that other users follow ALL of your boards, not just a few of them.Īs a content marketer, the best way to do this is to think about your customers and ideal clients and create boards around what they would be interested in. Other Pinterest users can follow your boards, but the main difference between Pinterest and other social media networks is that on Pinterest users can choose to follow only one or a few of your boards or all of your boards. For example, you can create a board around specific vacation spots, cities you’ve visited, and even your favorite colors. On Pinterest, you set up boards around specific topics, and then add images or videos (also known as “pins”) to your boards. With a little creativity and fresh ideas, you can use Pinterest to drive lots of traffic and sales back to your website.Īs a content marketer, how do you make sure your time on Pinterest pays off, especially since your content might not be image driven? And what’s the best way to connect with others and form those relationships that are so critical to social media success? The answer lies in your Pinterest “boards” and “pins.” While it may have started out that way, Pinterest has now expanded its reach to marketers, bloggers, coaches, authors, consultants, local businesses, and everyone in between. However, there’s a big a misconception that Pinterest is only for products, crafts, or recipes. For some brands, it drives more traffic than LinkedIn, Google Plus, and YouTube combined. By now you probably know that Pinterest is the third most popular social media network, right behind Facebook and Twitter.
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